In Person/Face-to-Face
- Focus Groups (include Mini-Groups, Triads, Dyads, etc.)
- In-Depth Interviews
- Ethnographies (Friendship Groups)
- Home-Visit Interviews
- Home Usage Test | Product Placement
- Customized to study
- CLTs (Central Location Test)
- Shop-A-Long
- Usability Testing
Virtual/Digital
- Online Focus Groups
- Online Bulletin Boards
- Self Ethnography | Video Journals
- Blogs | Diaries
- Computer-Assisted Web Interviewing (CAWI) | Computer-Assisted Personal Interviews (CAPI)
- Home Usage Test | Product Placement
- Customized to study
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